Bruna da Silva

I am a Brazilian professional in digital communication, social media, and digital marketing. With 12 years of experience developing effective communication strategies, I am ready to pursue a master's degree to further my expertise.

I have a strong background in collaborating with multidisciplinary teams, managing brands, and ensuring brand consistency and language across digital channels. My expertise includes digital campaign management, leading social media operations, analyzing results, managing agencies and suppliers, and coordinating institutional channels and websites.​

In my first year in college, I had my first internship at Bites Data Agency. I was excited about starting my career in communications. I did digital monitoring of Globo, the second-largest television station globally.​

After that, I did a two-year internship at Editora Abril, a major Brazilian publisher and printing company and one of the most significant media holdings in Latin America. I managed social media and produced digital articles.

​Even before I graduated, I got a job at a communication agency. I started as a social media analyst, managing some clients' accounts. After three years, I was promoted to social media coordinator and led a team of eight people for another three years. I managed many social media accounts, oversaw a large team, and worked in sync with other agency areas. Our main client was BRK Ambiental, Brazil's largest private sanitation company.

​Since 2020, I have worked as a digital communication and brand analyst for Raízen, a Shell brand-licensed company and the third-biggest company in Brazil.

Today, I develop and manage digital communication strategy on social media and Raízen's institutional website and brand. Through my experience, I had the chance to develop my skills in SEO (Search Engine Optimization) and creating the company's blog; I also had to manage the brand's monitoring and social listening, which made me face digital crises. Raízen is a giant company that aims to reshape the future of energy through a broad portfolio of renewable energies.

As a sports fan, I always wanted to work as a sports journalist. Now, I am eager to pursue a master's degree and resume my purpose of working in sports communication. After completing my degree, I aim to advance my career as a digital communication manager in the sports industry, using my knowledge to create effective strategies.